How to optimize the website to improve Baidu indexing? Tangshan website optimization company listed a few points
发布者： 唐山先创网络科技有限公司点击： Release time: 2018-04-27 Posted by: Tangshan Xianchuang Network Technology Co., Ltd. Click:
In the stage of scarce traffic entry and flooding of content, how to quickly get search engines to index it has become the primary problem for website operators. 唐山网站优化 公司的小编先从网站内容来开始说起。 Whether the website can be indexed normally lies in the website content and website links (including internal links, external links, website structure, and related links). Then the editor of Tangshan Website Optimization Company starts with the website content.
First, website theme positioning
The basics of website positioning are divided into three steps: commercial positioning, functional positioning, and content positioning. Some people say that my website is just for fun, no commercial positioning is needed ... This understanding is not completely correct. Even if it is for fun, it is based on interest. What I think is the commercial solution is "solution", such as satisfying a certain This need is not just about business models. The commercial positioning of the website directly determines what functions are needed to achieve it, and the content needs to be filled after the functional architecture is determined. Therefore, the construction of a website platform starts from "commercial" and finally implements "content".
Website Content Targeting
Website optimization also starts with content. The basics include the following two points:
1. Web page label optimization
These are the well-known tags, including Title, Keywords, Desvription, Alt, H and other tags. Many people think that these tags are not important anymore, but they are still indispensable for a website. Tags are the primary identifier that search engines use to distinguish web pages. It ’s like a person ’s name. In a new environment, you must have a name so that everyone can know you well and remember you. It ’s been a long time and you do n’t have to sign up. Everyone knows you. The principle is similar. Whether it is a new station that has never met or a mature and stable old station, the "name" is always necessary and important.
2.Single page information optimization
Many webmasters do not pay attention to the optimization of single-page content, and even some personal websites do not have so-called single-page content, such as about us, help center, site map, subscription, contact us, etc ... not to mention how much search demand We should also consider the following points:
2.1. Website integrity. People don't like incomplete things, and so do search engines.
2.2. Functionality of special pages. Sitemaps and subscriptions help search engines index quickly and correctly.
2.3 Uniqueness of information. For example, a help center page can not only solve daily problems, but also deploy content in a targeted manner.
The above basic information is all “site identification” content, which is an important basis for search engines to distinguish between sites. It seems simple and unknown, and the details are fatal. For two of my previous websites, because of the short time, I simply set a column question ... The other one was very beautiful. As a result, it took me ten times the experience to make search engines recognize this incomplete website again.
Website structure optimization
When a search engine enters a website page through a link, it crawls the webpage horizontally and vertically, and goes on indefinitely to form an interwoven network structure. When the internal link of the website is interrupted, or the crawler finds the content boring, it will also stop moving and switch to another page. Therefore, what is important here is that the website structure is clear and smooth, and the order is in and out.
Website section optimization
1. Website column optimization
The hierarchical relationship between channels and columns is important. The new site should not exceed two levels. Even mature websites should not exceed three levels. At the same time, pay attention to the relevance and inclusion of the columns.
2.Internal link optimization
Channels and columns are the framework structure of the website. Links within the site make related content closer. Have skills when deploying internal links, such as keyword internal links, related articles, tags, related recommendations, similarity or interests, etc. Different types of websites have different association attributes. Generally speaking, there are two silk roads. Information-based websites rely on the relevance of content to build internal links; website content based on users' social networks rely on similar attributes to build internal links and interaction.
Frequency and method of website content update
Search engines not only like regular updates, but also "quality" content. The regular update is mainly to develop the access habits of search crawlers. Let's talk about how search engines are considered "high-quality content."
How to update website content
1. The number of words in a single page is controlled at 500-800 words.
2. Each page is equipped with at least one picture.
3. The Alt and Title tags of the icon remain intact, and there are text notes below the picture.
4. The article page contains related article recommendations with the same attributes.
5. Article title is controlled in 8-16 words.
6. Articles should have clear and unique keywords, abstracts, and descriptions.
7. The structure of the article can conform to the writing method of narrative, that is: overview, cause, process, and result.
If you improve the friendliness of the search engine, you need to slowly explore the specific details.
Fourth, website external chain release
For search engines, external links are still an important criterion for measuring the quality of a website. It's like saying that it's not good to say it yourself, it's good to say it is good to others, and it's good to say that someone who is right says it is OK. The external link of the website indicates the recognition of the website. The more external links pointing to you, the higher the recognition of the website. Of course, you still need to pay attention to details:
Website external link release
1. Relevant external links can bring effect.
2. A high-quality external chain will help you more. A low-quality or black chain will most likely implicate you.
3. The construction of the external chain must be carried out step by step. If it suddenly increases, it may be shut down.
4. You don't have to worry about which form of text link and URL is more effective. It turns out that it is equally effective.
Usually published external links include: friendship links, navigation stations, forums, sharing, knowledge, abstracts, Baidu department, classification information, B2B and webmaster platforms, etc., depending on the site properties.
Five, web page optimization
Web page optimization is mainly aimed at Baidu search engine rules. You can check them item by item through Baidu webmaster tools. There will be detailed tips and optimization solutions, so I won't say more here.
Tangshan website optimization feels like bringing children, both the content must be temperament, but also lively and cheerful love to communicate. The development of a website lies in the accumulation of bits and pieces, as far as possible, do a good job in all aspects, the overall result will be much better. Although there are many traffic entries now, they are also relatively chaotic, and the user's demand for information will not be weakened, but the display form of information is constantly changing.