Baidu promotes quality measurement
发布者： Release time: 2019-11-07 Click:
The appearance of quality measurement in Tangshan Network Company is a milestone in the development of search engine bidding rankings. In today's premier search engine bidding mechanism, whether it is Baidu or Google, quality measurement exists. This article mainly introduces the quality measurement in the implementation of Baidu, the affirmative overlord of China's search engine. Although Baidu has always taken quality measurement as a very secret one-sided, unwilling to show people, but after all, we can't stop us from studying it.
Quality measurement concept
First of all, we have to inquire about the concept of medium-quality measurement implemented by Baidu. Quality measurement is a feature of keywords. It is calculated by Baidu's implementation of the system based on the keyword's conception quality, click rate, account layout, account history, and other factors. Out value. In the account, the quality measurement is roughly divided into three levels, 3 stars are excellent, 2 stars are good, and 1 star is poor. In the very new Baidu Fengchao System 2.0, the quality measurement of one star is again changed to green and gray. We can briefly inquire as poor and extremely poor.
Existence cost of quality measurement
As for the search engine, the bidding ranking is pay per click. The more the keywords are clicked, the more the income is, the number of netizens is certain, so the higher the click rate, the more the search engine earns money. Improving the click-through rate is the process of improving the user's taste. The search engine takes into account all the links that affect the user's taste, and finally elaborates it as a qualitative measurement. Consumers who have good tastes have a higher quality measurement and can then earn more revenue. The search engine is the best of both worlds, which not only aroused the awareness of advertisers for high-quality accounts, but also improved the user experience of Internet users.
Quality measurement optimization strategy
The algorithm of qualitative measurement only needs to be known by Baidu. It has not been publicly announced so far. Broad advertisers can only rely on the results to push down a few rough factors that affect qualitative measurement.
The impact on the evidence measurement is the account layout. In the Baidu promotion system, keywords can be divided into a promotion plan and a promotion unit. Participating in keywords and participating in pre-planned plans and units is not a simple homework. We can use excel to do some channeling. After all, the keywords in the good implementation unit are limited to 30 keywords. .
The current Baidu implementation is completely a black box manipulation, and it must be said that bidding is still a key factor affecting quality measurement. After all, Baidu has to rely on this to eat. Therefore, keywords with relatively high bids will have a higher probability of getting Samsung quality measurement. The stability of bidding together is also very tense. Topping the list on the left today and topping the second page tomorrow will cause a large fluctuation in click-through rates, which is not conducive Progressive quality was measured.
The concept of quality measurement is also appropriate. The excellent concept can attract Internet users to click. In the Chinese search engine, the search words appear in the search results will be red, and the habits of Internet users will pay special attention to the results. Therefore, the good redness rate of good ideas will be relatively high. It has also been mentioned in training in Baidu. The characteristics of good ideas include high redness rate and red front.
The account's previous history stated that there is a certain impact on quality measurement. Some advertisers will have certain errors. They think that the quality measurement of one-star keywords can be deleted and then added again. In fact, this method is not possible. Taken, to improve the quality measurement, we must learn to "cultivate". The accumulation of time will lead to the consumption of keywords. The stable consumption condition will definitely make the quality measurement better. In fact, this principle is like doing search engine optimization, and the weight of the old site is the same.
There are many more factors related to quality measurement, and the landing page corresponding to the keyword also has a certain impact. This is only expected, because the poor landing page cannot get good user experience, and it ca n’t be obtained without moving to reason. Good quality measurement.
Having said all this, we should also be able to feel that the process of progressive quality measurement is actually the process of improving the user ’s taste. All of this process requires money to maintain, so the ability to explain your skills lies in your ability to This matter cannot be done as far as possible at a low cost.
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